How Do You Spark a Movement?

“And do not forget to do good and to share with others, for with such sacrifices God is pleased.”

Hebrews 13:16 

Emma was bone tired. Motherhood had a way of stretching her in ways she never expected. Some days, she felt like she had disappeared entirely.

So when she flipped over a box of diapers at Target and saw the gift card, she froze. A note was taped to the back.

“Hey! You deserve that special ‘you’ thing. You are amazing!”

The words unraveled something inside her. She did not even realize how badly she needed to hear that.

Tears burned her eyes. She had been giving and giving—pouring everything into her baby, her home, her family. And here, in the middle of a Target aisle, a stranger’s kindness reminded her that she was worth something too.

Days later, the moment still had not left her. She kept thinking about that stranger, about the way a small act had meant so much.

So, she decided to do it herself.

She went back to Target, but this time, she was not just running errands. She had four times the amount she had been given—gift cards, handwritten notes—and she scattered them through the baby aisle.

She shared her story on TikTok, expecting nothing—until it took off. Suddenly, people all over were recreating the moment in their own towns, leaving little gifts of encouragement behind. What started as a simple act of generosity had turned into something so much bigger.

Because that’s the thing about generosity—it doesn’t end with you. It ripples outward, turning everyday moments into something special. Someone’s kindness had changed Emma’s day, and in return, she changed dozens more.

Who could be waiting on your kindness today? The small thing you do might be the biggest thing in someone else’s story.